Back in the saddle

Mussels with Lemon and Lime Slices
(c) Roger Overall 2008

Well that was a week and then some. My head was filled to bursting point with information on how I can improve my business and at the same time generate referrals and relationships for others. If I implement all that I learned last week, it will transform my business.

Not that I have much to complain about at the minute, mind.

I’m writing this from the set of a food shoot while two of my clients are preparing mussels. Tomorrow I’m off to London for an annual report shoot on Wednesday and then I have a high-end property shoot for Thursday back here in Ireland. I was hoping to keep the weekend free, but when your bank manager rings you with some business, you can’t really turn it down, so there’s a small shoot on Saturday as well.

At this point, you’re probably picking your chins up from your keyboard in a bid to close your mouths. “Bank manager?!” you ask. Yes, that’s right. And it’s not the first time my bank manager has put business my way, despite the fact that I am most likely not the only photographer in Cork that banks with him - or maybe I am - I don’t really know. It doesn’t really matter. What matters is that he picked up the phone to me instead of calling another photographer.

So why did he choose me?

Because we have established relationship - he’s used me before and is happy to put business my way. And why did he use me in the first place, several years ago? Because I was referred to him by a source he trusted.

Told you this referral stuff was good.